For three months-straight, The Home of the World's Greatest Super Heroes were able to win both the market share and dollar share of sales (with Marvel eventually taking over a slim lead due to DC having no product sold in the 5th week of December.). In October, nearly all of the previous month's issues (#1s) were at the top 300 of Diamond Comics' sales data. The highest selling title by Marvel, to be almost outsold by a DC title released a month before, was Avengers Academy (to Batman #1).
And those are only the numbers. What is more remarkable about the DC 52 relaunch is that it “saved” the industry by bringing in new readers, lapsed and retired hobbyists, and introduced the new generation to superheroism. Gone are the ridiculous underwear over tights, the sappy fantasy magic, and the persisting 1960's theme of the characters. What we have now are edgier and more compelling characters in a brave new universe. DC has been able to streamline its titles and outgrit the infamously gritty Marvel Universe.
As a knee jerk reaction, Marvel started cancelling its lower selling titles, even those with a solid fan base. They are now planing to release two issues per title, a month, just to catch up and regain their dominance. Even DC's daily critic, Marvel's Chief Editor Tom Brevoort, has softened his tone and is now concilatory with words and actions towards his rivals, giving them their long overdue respect.
From the years that DC almost sold some of its characters to their rivals (according to Jim Shooter's Memoirs) to this very moment, what a long way we've come! Now DC is number One of the Big Two!
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"Amado Aparentado is working on his one-shot comicbook Duyan ng mga Magigiting (64 Pages, out in the 3rd quarter of 2012)"